The greatest feature of Twitter for online marketers is the twitter search feature. It is by far the best tool for online marketing. There are six ways to use the twitter search tool to get the most out of twitter and to increase your sales.
Search your name. You need to know if someone is talking about you. People will tweet asking for information. If someone mentions your name they become a potential customer and a great lead.
Search your company. If someone is discussing your company name they may be a good lead or it could be an early warning if there’s a problem.
Search your product. If somebody is searching for the widget you sell then again they are a good lead. Or perhaps their search can give you some insight to your competition.
Search your competitors name or product. You can research your competition. Listen to what people are saying about your competitor.
Search for like-minded people. Use Twitter to begin to network to generate a new circle of business contacts. Your niche, city, state or anything else that may help you find contacts.
Search for complementary offers. If you are an article author who can’t design a webpage then search for web designers. Offer a win-win situation.
Focus your twitter search. Let Twitter build your customer base and increase your profits.